From the minute the She is Not Your Rehab movement was formally launched in Matt’s TEDx Talk in 2019, the mission was clear and articulated through the haka that the founders wrote in collaboration with Kaiako Māori Komene Kururangi;

Haka Taku Aronga (Our Purpose)

In Māori:

Ko tāku, he whakapiki ake
Ko tāku, he whakakaha ake
Ko tāku, he hiki hikihiki ake i te ora o te tangata
Ō te tāne, o te wāhine, o te tamariki mokopuna ū pakia

Parea ki rāhaki te tūkino, te whakaiti, te whakahāwea
Kia hua mai ai, te tika
Kia hua mai ai, te pono
Kia hua mai ai, te aroha ki te tangata

In English:

Our purpose is to heal.
Our purpose is to strengthen.
Our purpose is to fight for well-being and prosperity of all people (men, women and children)

Rid our families of violence, neglect and contemptuous words.
So that what remains is right.
So that what remains is true and just.
So that what remains is love for our people. We all stand to agree.