Matt and Sarah Brown MNZM, together founded She Is Not Your Rehab and launched the concept in Matt’s 2019 TEDx talk; The Barbershop where men go to heal.

She Is Not Your Rehab was founded from a barbershop as an invitation for men to acknowledge their own childhood trauma and to take responsibility for their healing so that they can transform their pain instead of transmitting it on those around them.

It’s been important to the couple that this is an engaging message, delivered in multiple ways with innovation, creativity and empathy, as traditionally, there are multiple layers of sadness and shame around conversations regarding family harm and intimate partner violence.

Delivering multiple social media campaigns each year like the 2020 ‘Dear Mr Rock’ clip – A moving video letter to Dwayne ‘The Rock’ Johnson that went viral, had millions of views, extensive publicity and received a response back from the man himself, typically engage the audience in thought provoking, culturally relevant ways to consider a collective response and appropriate action to creating violence free communities.

The couple released their first book; a NZ #1 Bestseller; She Is Not Your Rehab with the goal to encourage intergenerational healing in 2021, raising $100k and donating 10k+ copies of the book to all NZ prisons; to every person incarcerated and launched a book club program inside prison. In November 2022 they opened the She Is Not Your Rehab art gallery in Christchurch, NZ and a virtual gallery online which hosts the exhibition; ‘Who is She?’ in collaboration with Mr G; an acclaimed NZ graffiti artist. 

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